The Business Factory in North Shields

We had an excellent session this morning at the Business Factory in North Shields learning about customer data bases and:

  • What should be kept
  • How long does it need to be kept
  • Creating a customer database
  • How to analyse customer data
  • Using the data for campaigns
  • Monitoring payments from customers
  • What kind of information is relevant and useful
  • Data Protection Act -  registering with the ICO
  • keeping information secure